AD Network Comparision
1. PPC Search Engines - CPC/ PPC Advertisers - Top Ad Networks (11) |
||||||||
TOP TIER |
Note |
|||||||
8 |
3 |
Mountain View, CA |
||||||
8 |
27 |
Sunnyvale, CA |
||||||
13 |
Redmond, WA |
|||||||
Others, alphabetically |
||||||||
MIVA.com (us geosensed) (was FindWhat, Espotting) |
4,063 |
Ft. Myers, FL Alexa downtrend |
||||||
10,523 |
0 |
Hampshire, UK |
||||||
1,552 |
New York, NY |
|||||||
5 |
2,007 |
Bridgewater, NJ |
||||||
3 |
3,030 |
Chicago, IL |
||||||
0 |
4,585 |
1 |
Las Vegas, NV |
|||||
Search123 (ValueClick) |
8,015 |
2 |
Los Angeles, CA |
|||||
Enhance Interactive (was Ah-Ha) |
5 |
6,562 |
1 |
Provo, UT |
||||
2. PPC Contextual Ads - CPC/ PPC Ad Programs for Publishers (17) |
||||||||
TOP TIER |
Note |
|||||||
1. Google Adsense - FAQs |
10 |
3 |
GAS FAR above the rest |
|||||
TIER 2, alphabetically |
||||||||
8 |
273 |
- |
San Francisco, CA was MarketBanker Neg.-60 day payout |
|||||
3,229 |
- |
- |
Israel Alexa downtrend |
|||||
1,442 |
Toronto, ON |
|||||||
6 |
- |
- |
4,148 |
- |
San Francisco- Israel |
|||
Microsoft something |
9 |
- |
- |
13 |
- |
- |
- |
Nobody home -Yet |
9 |
1 |
YPN Targeting, CTR issues |
||||||
Others, alphabetically |
||||||||
|
- |
- |
- |
na |
- |
- |
0 |
Gone |
5 |
176,291 |
- |
- |
0 |
Location? Alexa downtrend |
|||
|
- |
- |
- |
na |
- |
- |
0 |
Gone |
|
4 |
113,991 |
- |
- |
0 |
Gone |
||
|
29,408 |
- |
- |
1 |
Gone |
|||
6 |
13,348 |
- |
Marlborough, MA Alexa downtrend |
|||||
3 |
na |
na |
183,170 |
- |
- |
0 |
Toronto, ON Alexa downtrend |
|
3 |
16,009 |
- |
0 |
Getzville, NY Alexa downtrend |
||||
21,111 |
- |
- |
0 |
New York, NY |
||||
0 |
49,406 |
- |
Brooklyn, NY Alexa downtrend |
|||||
5 |
5,181 |
- |
Bridgewater, NJ Alexa downtrend |
|||||
5 |
28,947 |
- |
Herzeliya Pituach, Israel |
|||||
Veoda - FAQs |
0 |
11,692 |
- |
0 |
Chesterfield, VA |
|||
Green= 6 month Uptrend, Red= 6 month Downtrend |
||||||||
173 - 768 |
50 |
60 |
60 |
70 |
60 |
65 |
50 |
180 |
3. CPM Model - Banners, pop-ups, pop-unders, slide-ins (PPI) (10) Massive Traffic Required |
||||||||
TOP TIER |
Note |
|||||||
Los Angeles, CA (spyware) |
||||||||
Emeryville, CA (spyware) |
||||||||
Others, alphabetically |
||||||||
5 |
152,976 |
0 |
Grand Rapids, MI |
|||||
|
- |
- |
- |
- |
- |
- |
- |
Gone |
6 |
2,269,783 |
Canadian Emailers |
||||||
0 |
Burlington, MA Alexa downtrend |
|||||||
6 |
2 |
Toronto, ON (spyware) |
||||||
Claxon Media - FAQs (none) |
5 |
0 |
Mt. Laurel, NJ Alexa downtrend |
|||||
1 |
New York, NY Alexa downtrend |
|||||||
CPX Interactive (Bud's) - no FAQs |
6 |
7,,576,623 |
Westbury, NY "for domainers" |
|||||
ValueClick Media (Display) - FAQs |
Los Angeles, CA Alexa downtrend (spyware) |
|||||||
Green= 6 month Uptrend, Red= 6 month Downtrend |
||||||||
4. PPA - PPL - PPS - Pay per Action, Pay per Lead, Pay per Sale (7) (Also called CPA, CPL, Affiliate Marketing, Performance Based Marketing) |
||||||||
9 |
26 |
Seattle, WA Alexa downtrend Paid me NOTHING! DONE! |
||||||
Commission Junction (ValueClick) - FAQs |
- |
Santa Barbara, CA Alexa downtrend (spyware) adware, scumware CJ Class Action Lawsuit I am not going to waste any more time with a company that won't even deny the allegations. Smoke=Fire My time=Valuable |
||||||
- |
- |
NYC, NY Alexa downtrend |
||||||
15,988 |
- |
- |
4 |
Chicago. IL Keyword search is useless - it can only find keywords in the TITLE of the company - you must go through EVERY company by hand - extremely inefficient. I don't have the time. |
||||
10 |
- |
- |
3 |
IN BETA Adsense Targeting Program foundering due to lack of participants, from both sides. |
||||
6 |
9,289 |
- |
- |
Ottawa, ON |
||||
6 |
- |
- |
Chicago, IL Alexa downtrend +++ Strong policy against spyware and scumware. Try them next. |
|||||
NOTES: With regard to spyware - "Cookie hijacking, done by adware and spyware programs in an attempt to profit from the commission paid for relaying customers to retail sites, greatly affects online publishers who are unable to obtain accurate ROI data on the effectiveness of campaigns. Programs like Spyware and adware "hijack" cookies by altering tracking information so that these "immoral" companies unjustly get commission for a click." What are the "Actions"? Payment could be for a - Click - A visit to the advertiser's site. An eyeball acquisition. Form - A filled-out online form. Does Google see that the form has been submitted, or is advertiser trust required? Lead - How defined? Filled out online form, filled out survey, contest entry, software download, join a mailing list ... etc. Sale - For publisher credit, each sale must be reported by the honest advertiser. Signup - Signup for a newsletter or service. Filled-out online form? |
||||||||
5. Flat Rate (2) |
||||||||
1,006 |
NYC, New York Flat rate per MONTH $15 - $250 PHP hassles |
|||||||
5 |
El Segundo, CA Flat rate per WEEK Usually, $5 Alexa Uptrend |
|||||||
NOTES: 1. Additional data are being added - errors are being fixed, as they are found. 2. Some companies above offer multiple SEM Ad programs - I tried to associate each company by percentage of business. 3. In each category, the white rows seem to offer the best ad alternatives, based upon "popularity". How do you feel about "current popularity" as an ad program selection criteria? 4. The "Popularity Metrics" can and do change daily. To find current data, use a Google Page Rank checker, perform a search on Google, or Yahoo, and check the Alexa Traffic Rank. 5. Just too many companies show a downward Alexa trend - which indicates to me that something else is going on. My own traffic is rising, yet Alexa shows a downtrend, so get out your "grain-of-salt" for this parameter. |